Smart routing
Smart routing sends different visitors to different destinations from one short link. Edit a link → routing, pick a kind, and (optionally) set a fallback URL for visitors who don't match any rule. Routing is a Pro+ feature.
Routing kinds
| Kind | Routes by |
|---|---|
| Rotator | Round-robins across multiple URLs |
| A/B | Splits traffic by weight (e.g. 50/50) across variants |
| Geo | Visitor country → URL |
| Device | iOS / Android / Desktop → URL |
| Time | Day-of-week + time-of-day windows (with a timezone) |
| Returning visitor | New vs. returning (cookie-based) |
| App Store | iOS → App Store, Android → Play Store (Growth+) — see Deep links |
Fallback
Geo, device, time, and app-store rules accept a fallback URL — used when no rule matches. If you don't set one, the link's base URL is used.
Health-aware fallback
If a link also has a fallback or Wayback snapshot set, LinkLane checks the target's reachability and routes to the fallback/snapshot when the destination is down — so a broken destination doesn't break your link.
Notes
- Routing URLs must be
http(s)://. - Routed links are never edge-cached (each visitor may resolve differently).
- The chosen variant is recorded on each click, so you can compare performance in analytics.