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Mobile deep links

One link that sends iOS users to the App Store, Android users to Play Store, and everyone else to a web page. Built on the routing engine; a Growth+ feature.

Set it up

Edit a link → routing → kind App Store, then set:

  • iOS URL — your App Store listing (https://apps.apple.com/...)
  • Android URL — your Play Store listing (https://play.google.com/store/apps/...)
  • Fallback URL — where desktop / other visitors go (your website)

At least one of iOS or Android is required.

How routing decides

LinkLane detects the visitor's OS from the user-agent:

  • iPhone/iPad → iOS URL
  • Android → Android URL
  • anything else (desktop, etc.) → fallback URL (or the link's base URL)

The matched platform is recorded as the click variant, so you can see iOS vs. Android splits in analytics.

Tip

Put this link in your bio, email, and ads — you only manage one link, and each visitor lands in the right store automatically.