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Mobile deep links

One link that sends iOS users to the App Store, Android users to Play Store, and everyone else to a web page. Built on the routing engine; a Growth+ feature.

Set it up​

Edit a link → routing → kind App Store, then set:

  • iOS URL — your App Store listing (https://apps.apple.com/...)
  • Android URL — your Play Store listing (https://play.google.com/store/apps/...)
  • Fallback URL — where desktop / other visitors go (your website)

At least one of iOS or Android is required.

How routing decides​

LinkLane detects the visitor's OS from the user-agent:

  • iPhone/iPad → iOS URL
  • Android → Android URL
  • anything else (desktop, etc.) → fallback URL (or the link's base URL)

The matched platform is recorded as the click variant, so you can see iOS vs. Android splits in analytics.

Tip​

Put this link in your bio, email, and ads — you only manage one link, and each visitor lands in the right store automatically.