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Core concepts

A quick glossary of the building blocks you'll see throughout the docs.

A destination URL plus its short code, settings (alias, expiry, password, routing, pixels…), and analytics. Created via the dashboard or the API.

Short code & short URL​

The code is the unique slug ([A-Za-z0-9_-]{3,32}). The short URL is the code served on a short host (default lny.me/<code>, or your custom domain).

Custom domain​

A branded host (e.g. go.yourbrand.com) you verify via DNS. Links can be served from it. Pro includes 1 domain; Growth 5; Enterprise unlimited.

Plans & gating​

Free → Pro → Growth → Enterprise, rank-ordered. A feature gated at "Pro" is also available on Growth and Enterprise. See pricing.

Click event & unique visitor​

Every redirect records a click event (timestamp, geo, device, referrer, browser). Unique visitors are counted per day without storing raw IPs (a salted hash is used).

Analytics window​

How far back analytics are queryable on your plan: Free 30 days, Pro 90 days, Growth & Enterprise 1 year.