Pixel retargeting
Build retargeting audiences from your short links. Add one or more tracking-pixel IDs to a link; visitors hit a lightweight interstitial that fires the pixels, then redirect (~150 ms). A Growth+ feature.
Supported pixels
| Provider | ID format |
|---|---|
| Meta / Facebook | numeric pixel ID (e.g. 1234567890) |
GA4 measurement ID G-XXXX or GTM container GTM-XXXX | |
| tag ID | |
| TikTok | pixel ID |
How it works
- Edit a link → superpowers → Retargeting pixels, enter your IDs.
- When a visitor opens the link, LinkLane serves a tiny page that loads the pixel
scripts (
PageView), then redirects to the destination. - The pixel fires on your ad platform, so the visitor joins your retargeting audience.
Performance
- The interstitial is
noindexand uncached, and only added to links that have pixels. - Links without pixels keep the instant server-side 302 — no speed cost.
- A
<noscript>fallback redirects immediately for visitors without JavaScript.
Tip
Pair pixels with campaigns + UTM so your ad platform and your LinkLane analytics tell the same story.