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Campaigns & UTM

Group related links into a campaign and track them as one. A Pro+ feature.

Create a campaign​

In Campaigns, create one (name, description, color), then assign links to it — either when creating a link or by editing it.

UTM builder​

Add UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) to a link; LinkLane appends them to the destination so your downstream analytics (GA4, etc.) attribute the visit correctly.

Rolled-up analytics​

Open a campaign to see combined stats across all its links:

  • Total clicks + link count
  • 14-day click trend
  • Top countries, devices, referrers, and per-link breakdown

This is the single place to judge a launch or channel without opening each link.

Tip​

Pair campaigns with pixel retargeting so paid traffic from a campaign also feeds your ad-platform audiences.