Analytics Intelligence
Turn raw clicks into a read on what happened, why, and what to do next — grounded on your real numbers.
Insight cards ("Explain this")
Open the insight card on any of these surfaces for a structured, grounded narrative — a headline, the drivers behind it, notable anomalies, and recommended next steps:
| Scope | Where |
|---|---|
| Link | a link's analytics page |
| Account | analytics home + dashboard |
| Campaign | a campaign's detail page |
| QR | a link's analytics page (scoped to QR scans) |
| Domain | the Domains page, per verified domain |
Each card shows a confidence badge (derived from signal volume, never a fake percentage) and a "Based on N clicks · …" reasoning line so you can see exactly what it's grounded on. Account/link insights load from cache for free; a fresh generation spends AI credits.
Anomalies & forecast
Insights include:
- Statistical anomalies — days whose click volume is a 2σ+ outlier (a spike or a dip), flagged with the date.
- 30-day forecast — a naive projection from your current daily rate ("on pace for ~N clicks"). The model phrases it; the number is computed, never invented.
AI Briefing
The dashboard opens with a briefing — a stand-up of what changed since your last visit, why, and your best next move (with the movers that moved). It reads from cache, so opening the dashboard doesn't spend credits. Free users see a teaser with an upgrade path.
Weekly digest
An opt-in weekly email with your account-wide insight — what changed, the anomalies worth knowing, and the moves to make. Trigger it yourself any time with "Email me this" on the account insight card.
AI is a Pro+ feature. See credits & BYOK for costs.