Analytics
See how your links perform — in real time and over time.
What's tracked
Every non-bot click records: timestamp, approximate country (from a salted IP hash — no raw IP stored), device, OS, browser, referrer, source (link vs. QR), and the routing variant served.
Per-link analytics
- Trend (30-day clicks + unique)
- By country / device / referrer / browser
- Heatmap — clicks by weekday × hour
- Recent events + totals (clicks, unique, bots, QR scans)
Account analytics (Pro+)
A rollup across all your links — trend, top breakdowns, and movers. Free sees basic click counts on the Links page + dashboard; the full dashboard analytics are Pro+.
Real-time live feed
A streaming feed (SSE) shows clicks as they happen — country, device, referrer.
Goals & alerts
Set a goal on a link (total or unique-click threshold). When it's hit you get an in-app notification, and optionally an email.
Shareable public stats
Toggle Public stats on a link to get a read-only /s/<token> page you can share
with clients — totals, trend, and top breakdowns, no login required.
Retention
How far back analytics are queryable: Free 30 days · Pro 90 days · Growth & Enterprise 1 year.